Week 1 Lecture

Week 1 Lecture - BDC 917 Public Relations Relevance...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
BDC 917: Public Relations Relevance Broadcasters operate in regulated environment Depend on public support Must follow rules Much broadcast content is generated from PR sources Need to understand process and players Production companies use PR to establish programs There are independent career opportunities within broader marketing communications industry A PR professional must have the following skills: Written and interpersonal communication Research Negotiation Creativity Logistics Facilitation Problem solving Global Scope Est. 3 mil people practice PR worldwide Est. 200 national and regional PR organizations exist in world PR most developed in US Major growth is occurring in EU, Russia, other independent nations of Soviet Union and Asia, esp. China Definitions of Public Relations Deliberate Planned
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Performance Public interest Two-way communication Management function PR as a Process: R.A.C.E. Research – what’s the problem/situation?
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 4

Week 1 Lecture - BDC 917 Public Relations Relevance...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online