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Unformatted text preview: -Teddy Roosevelt-Ivy Lee-George Creel-Edward Bernays: Father of Modern PR • Ivory Soap • Ballet Russe • Light’s Golden Jubilee • Women and cigarettes 1950-2000 Reasons for expansion of PR:-post WWII econ-major incr in urban and suburb pops-growth of big business/labour/gov-sci/tech advances-comm rev-evolving proactive philosophy-James Grunig • Public info model of PR • 2-way asymmetrical model vs. 2-way symmetrical • Mutual understanding • Comm, dialogue-corp responsibility-PR as management function Trends in Today’s PR-feminization of field-ethnic/cultural diversity-role expansion-increased emphasis on evaluation-outsourcing...
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- Winter '11
- Common Sense