Wk1 - BDC917 Public Relations DaveShelton 4166064879...

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Week 1 BDC 917  BDC 917  Public  Public  Relations Relations Dave Shelton Dave Shelton 416 606 4879 416 606 4879 davs@rogers.com davs@rogers.com 1
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My Background Academic BA English M Sc Communications Professional Ad Sales • PR Consultant • Director  Promotions SDM • Account Director,  Advertising • VP Client Services Entrepreneurial  IVR • B2B Web • R2B Global Teaching Advertising, Marketing, Strategic  Planning, IMC, Project Management,  Public Relations Week 1 2
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Course Description Introduction to the field  of Public Relations Two assignments: Hot  Topics, Term Project Week 1 3
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Course Requirements Evaluation Term Project, 25% Hot Topics, 15% Attendance/Participation 10% Comprehensive Final, 20% Key Dates  Jan 21 st  : Hot Topics begin  Feb 10 th th  : Tests Mar 31 st  : Term Project Due Apr 15 th  : Test 3 TBA: Guest  Week 1 4
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Support Text : Ninth Edition   http://wps.ablongman.com/ab_wilcox_pubrelat_8  Lecture notes, support material Daily Newspaper Industry Web Links http://www.cprs.ca/Welcome/e_Welcome.ht www.prsa.org http://toronto.iabc.com Week 1 5
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Expectations Term Paper 8-10 pages double-spaced Due the beginning of class Nov 29th Brief next week Hot Topics Brief today Example Attendance expected Everyone writes the tests and finals  together unless agreed in advance and  supported with proper documentation  (medical, psychological, compassionate) Communications Blackboard site up Week 1 6
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Public Relations What is it? Why Relevant to RTA? Broadcasters operate in a regulated 
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Wk1 - BDC917 Public Relations DaveShelton 4166064879...

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