Wk2 - Week 2 BDC 917 BDC 917 Public Public Relations Relations Dave Shelton Dave Shelton 416 606 4879 416 606 4879 [email protected] [email protected]

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Unformatted text preview: Week 2 BDC 917 BDC 917 Public Public Relations Relations Dave Shelton Dave Shelton 416 606 4879 416 606 4879 [email protected] [email protected] 1 Term Project Campaign launch for a television broadcaster. Groups of up to five students. Send email by Oct 11 th with topic & group make-up. Due, beginning of class on Nov 29 th . Week 2 2 Announcements Students CPRS opportunities: [email protected] Discovery Channel Jodi Cook March 10th Week 2 3 News Week 2 4 CB CB Hot Topic Week 2 5 Next to doing the right thing, the most important thing is to let people know you are doing the right thing. John D. Rockefeller Week 2 6 Week 2 Chapter 2: Evolution of Public Relations Overview It helps in understanding PR practice today to know when the practice came from. A short history of public relations. Trend lines in today’s practice. Week 2 8 Week 2 Ancient Beginnings The Rosetta Stone Early publicity release? Olympic games Tales of extraordinary performance Early speech writing Plato. Same techniques The apostles of the New Testament Is the spread of Christianity a result of their effectiveness? 9 Week 2 The Middle Ages The Roman Catholic Church Propagate --- Propaganda Early Corporate Philanthropy Sponsorship of Venetian artists 10 Early Beginnings In North America Colonization Eric the Red (1000) Sir Walter Raleigh, Virginia (1584) Seven Cities of Gold & the Fountain of Youth, Florida Harvard College’s fundraising brochure (1641) King’s College (Columbia) news release (1758) Week 2 11 Week 2 Early Beginnings In America American Independence The Boston Tea Party The role of Samuel Adams The Boston Massacre 12 Week 2 Early Beginnings In America The Revolutionary Movement Tom Paine’s Common Sense (promotional pamphlet) Federalist Papers (letters from Opinion Leaders) 13 Week 2 American Development in the 19 th Century The Golden Age of the Press Agent Examples: Davy Crockett Annie Oakley Daniel Boone Gifts Gifts Lack of Ethics Exaggeration Exaggeration Voluminous Publicity 14 Week 2 American Development...
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This note was uploaded on 04/24/2011 for the course BDC 917 taught by Professor Daveshelton during the Winter '11 term at Ryerson.

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Wk2 - Week 2 BDC 917 BDC 917 Public Public Relations Relations Dave Shelton Dave Shelton 416 606 4879 416 606 4879 [email protected] [email protected]

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