Wk5 - Clickicontoaddpicture BDC917 Public Relations

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style Click icon to add picture  Week 4  Week 5 BDC 917  Public  Relations Dave Shelton 11
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 Week 4 News 22 Miners2
Background image of page 2
 Week 4  BDC 917Dave Shelton Chapter Eight: Evaluation Picture 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 Week 4 Communication The problem with  communication . .. is the  illusion that it has been  accomplished.   George Bernard Shaw  BDC 917Dave Shelton
Background image of page 4
 Week 4  BDC 917Dave Shelton Chapter 7: Communication
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 Week 4 Overview v The goals of communication v Receiving the message v Paying attention to the  message v Understanding the message v Believing the message v Remembering the message 66 Research Action Communication Evaluation R A C E
Background image of page 6
 Week 4  BDC 917Dave Shelton The Goals Communications Communication is the third step of the public relations process. v Implementing the plan v James Grunig’s objectives for a  communicator are: 1. Message exposure: to intended audiences. 2. Accurate dissemination: basic info remains intact. 3. Acceptance: message retained & accepted as valid.
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
 Week 4  BDC 917Dave Shelton Abbreviated Media Model Professor Kirk Hallahan, Colorado State University Characteristic Public Media Interactive
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 21

Wk5 - Clickicontoaddpicture BDC917 Public Relations

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online