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Unformatted text preview: Click to edit Master subtitle style Click icon to add picture BDC917 BDC917 BDC 917 Public Relations Dave Shelton BDC917 NEWS v Last Week v Feb 2010 BDC917 BDC917 News BDC917 BDC917 Hot Topic BDC917 BDC917 Chapter 10: Conflict Management Week 6 55 Issues, Risks & Crises BDC917 Week 6 Overview v Conflict management lifecycle v Two contingency principles v Issues management v Risk management v Crisis management v Reputation management 66 BDC917 Week 6 Conflict Management Lifecycle Four Phases:  Proactive phase: scanning & tracking- Strategic phase: risk communications, conflict positioning, crisis management. plan- Reactive phase: crisis communications, conflict resolution, litigation public relations- Recovery phase: reputation management, image restoration 77 BDC917 Copyright Allyn and The Conflict Management Life Cycle cont. BDC917 Week 6 Two Contingency Principles The contingency theory of conflict management dictates that public relations professional determine their stance towards stakeholders in a conflict situation. Principles : 1. The stance is dynamic. Could be anywhere from pure 99 BDC917 Issues Management A systematic, proactive approach to: Predict problems Anticipate threats Minimize surprises Resolve issues Week 6 1010 BDC917...
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This note was uploaded on 04/24/2011 for the course BDC 917 taught by Professor Daveshelton during the Winter '11 term at Ryerson.

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