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Wk9 - BDC917 Public Relations DaveShelton BDC917 BDC917...

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Click to edit Master subtitle style Click icon to add picture  BDC917 BDC 917  Public  Relations Dave Shelton
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 BDC917 NEWS
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 BDC917 Hot Topic
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 BDC917  BDC 917Dave Shelton Chapter 14: News Releases, Newsletters  and Brochures
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 BDC917 Overview v The news release v Media advisories and fact sheets v Media kits v Pitch letters v Distribution v Newsletters and magazines v Brochures v Public relations advertising  BDC 917Dave Shelton
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 BDC917 The News Release v Simple document  v Intense competition  v Physical appearance v Content v Delivery of news releases v Editorial promotion services v Localization v Getting extra mileage from news releases   BDC 917Dave Shelton
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 BDC917 Media Advisories and Fact Sheets Media Advisories v Alerts the media to an upcoming event v May be sent alone or with news releases v Short, often bulleted Fact Sheets v  Like release, but outline form v  Quick reference tool  BDC 917Dave Shelton
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 BDC917  BDC 917Dave Shelton Media Kits Contents v  News releases v  Factsheets v  Backgrounders (background articles) v  Collateral company materials v  Black-and-white publicity photos v  Color slides v  Article reprints
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 BDC917 Newsletters & Magazines: v News provided to members or employees v Newsletters by subscription v Specialized information v  Less formal and shorter than most magazines v  Punchy writing style v  Ezines  BDC 917Dave Shelton Characteristics
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 BDC917 Newsletters &Magazines: Company Publications v Well-written and attractive v  Readership related to career  aspiration and gender v  Key elements in management— employee relations v  Employee recognition v  Communication v  Sense of belonging v Periodicals can be effective— appropriate tone v  Can be lavish in production values  BDC 917Dave Shelton Characteristics
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 BDC917
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