Wk10 - Clickicontoaddpicture BDC917 Public Relations

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Click to edit Master subtitle style Click icon to add picture  BDC917  BDC917 BDC 917  Public  Relations Dave Shelton
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 BDC917 Corporate Publicity?
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 BDC917 NEWS
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 BDC917  BDC 917Dave Shelton Chapter 16: Speechwriting,  Presentations, and  Media Interviews Picture 3
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 BDC917  BDC 917Dave Shelton Overview v Speechwriting v Giving a speech v Speaker training and placement v Media interviews v News conferences v The Press Party and the Media Tour
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 BDC917  BDC 917Dave Shelton Speechwriting 1st step – Research the audience 2nd step – Research the speaker Picture 4
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 BDC917  BDC 917Dave Shelton Speechwriting: Structure  1) Statement purpose     2) Development of an idea    3) A statement of a secondary theme   4) The enunciation of a principal point    5) A pause on a plateau    6) A restatement of the theme  Picture 4
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 BDC917 Techniques… v “It usually takes more than three weeks to 
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This note was uploaded on 04/24/2011 for the course BDC 917 taught by Professor Daveshelton during the Winter '11 term at Ryerson.

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Wk10 - Clickicontoaddpicture BDC917 Public Relations

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