Wk11 - BDC917 Public Relations DaveShelton 4166064879 [email protected] BDC917 Agenda HotTopics SelfAssessment Reminder CH16&18 BDC 917 HotTopic

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BDC917 BDC 917  BDC 917  Public  Public  Relations Relations Dave Shelton Dave Shelton 416 606 4879 416 606 4879 [email protected] [email protected]
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Agenda Hot Topics Self Assessment   Reminder BDC 917
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Hot Topic BDC917
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BDC 917 Dave Shelton Chapter 17: Corporations   U.S.: Enron, Worldcom, Tyco, Adelphia, Martha Canada: Bre-X, Nortel, RIM, Ontario Hydro
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News BDC917
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Overview Media relations Today’s modern  corporation Customer relations Employee relations Investor relations Marketing  communications Environmental relations Corporate philanthropy BDC 917 Dave Shelton
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Why Important? BDC917
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BDC 917 Dave Shelton Today’s Modern Corporation The Role of Public Relations The eyes and ears of an organization To understand relevant social issues A link between the chief executive and the marketplace CEO often isolated. Reputation management Creating a positive business environment: government, general  public.
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Media Relations The media may be the most effective way  for an organization to: 1. Get a message across  2. Achieve business goals • ‘Stonewalling’ doesn’t work • Need to establish relationship in order to have positive media  relationship in a crisis. BDC 917 Dave Shelton
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BDC 917 Dave Shelton Customer Relations Customer Service  is the front line of public relations. Customer feed back is an important barometer of performance: • web site • inbound telemarketing comments • warranty comments • other points of contact
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BDC 917 Dave Shelton Customer Relations: Consumer Activism Consumer Activism  DO Work with those interested in solutions Offer transparency Turn suggestions into action   DON’T Get emotional Work with those who make threats Expect immediate results
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This note was uploaded on 04/24/2011 for the course BDC 917 taught by Professor Daveshelton during the Winter '11 term at Ryerson.

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Wk11 - BDC917 Public Relations DaveShelton 4166064879 [email protected] BDC917 Agenda HotTopics SelfAssessment Reminder CH16&18 BDC 917 HotTopic

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