Wk12 - Clickicontoaddpicture BDC917 Public Relations

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Click to edit Master subtitle style Click icon to add picture  BDC 917  BDC 917 BDC 917  Public  Relations Dave Shelton
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 BDC 917 Agenda v CH 18, 20, 21 v Hot Topics v Self Assessment  Reminder Content Placeholder 8
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 BDC 917 News
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 BDC 917 News
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 BDC 917 Hot Topic  BDC917
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 BDC 917  BDC917 C H A P T E R 20 Nonprofit  Organizations Why Care? Non profits represent a rich source of media content.  Play a large role in getting causes on the public agenda. They are large “consumers” of production services.
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 BDC 917  BDC917 Topics Covered in Chapter 20 n The Role of Public Relations n Basic Needs of Nonprofits n Membership Organizations n Advocacy Groups  n Social Organizations n Hospital Public Relations
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 BDC 917  BDC917 Nonprofit organizations are the source of many jobs in  the public relations industry. The crucial point about nonprofit organizations is that  they are tax exempt. Many nonprofit organizations could not survive if they  were taxed, because they face the unending public  relations task of raising money to pay for expenses and  projects. The Role of Public Relations
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 BDC 917  BDC917 Nonprofit organizations engage in  the same types of tasks in order to  succeed: §  Create communication campaigns  and programs that stimulate public  interest in organizational goals  and invite public participation. §  Develop a strong staff to handle  the work, including recruiting and  keeping volunteers. §  Establish a realistic fundraising  goal and a plan to attain it. Basic Needs of Nonprofits
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 BDC 917  BDC917 A membership organization consists of people  with a common interest, business or social. The purpose of a membership organization is  mutual help and self-improvement. These organizations often use the strength of  their common bond to improve community  welfare, endorse legislation and support socially  valuable causes. Trade associations, labor unions and  professional associations are all types of  membership organizations. Membership Organizations
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 BDC917 A chamber is an association of businesspersons,  often joined by professionals, who work to  improve their city’s commercial climate and to  publicize its attractions. State chambers of commerce and the Chamber  of Commerce of the United States provide  guidance to local chambers and speak for  business interests before state legislatures and  the federal government. Often, the chamber of commerce is the public 
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This note was uploaded on 04/24/2011 for the course BDC 917 taught by Professor Daveshelton during the Winter '11 term at Ryerson.

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Wk12 - Clickicontoaddpicture BDC917 Public Relations

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