Week 2 Assignment Overview

Week 2 Assignment Overview - Essay and Questions Wk 2 Ch 3...

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Essay and Questions Wk 2 Ch 3 and 4 Chapter Three Essay and Questions Essay: You are the regional manager for a rapidly growing retail electronics firm, somewhat like Radio Shack. You have been give the responsibility for expanding the company into at least one new geographic area in the next twelve months. You have three specific areas to consider. They are all highly populated areas with target markets suitable for your products. One factor is that there are several formidable competitors in all of the areas. Write a one page essay on how you would use the “Rational Decision Making Model” as a basis for selecting the site “most likely to succeed”. (pp58-62 and 64-65) Include how “Bounded Rationality” might play into your decision making. Chapter Three Questions 1. What is bounded rationality and how does it impact selection of a particular decision path? 2. What is a decision “ heuristic”? How might one or more “heuristic” affect a decision? Relate your response to the electronics expansion decision above. (pp62-
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Week 2 Assignment Overview - Essay and Questions Wk 2 Ch 3...

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