MGT - Macy's, Inc. Presetation

MGT - Macy's, Inc. Presetation - 4/27/11 Strategic Analysts...

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4/27/11 Strategic Analysts (Group 2) Alba Bregu, Juna Sinani, Ryan Weber, Rico
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4/27/11 Macy’s, Inc. Overview
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4/27/11 Background Info R.H. Macy and Co. Cash only policy Nathan and Isidor Straus Advertising Window displays Macy's Thanksgiving Parade Acquisitions
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4/27/11 Vision Statement "Our vision is to operate Macy's and Bloomingdale's as dynamic national brands while focusing on the customer offering in each store location." Mission Statement "Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and
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4/27/11 STRENGTHS Low cost advantage Leader in market shares and gross margin Strong supply chain Strong management team Economies of scales Marketing efficiency and advertising
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4/27/11 WEAKNESSES Transition period Repositioning Reliance on foreign sources of productions Very high competitive industry Underperforming stores Laying off employees and cutting off
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MGT - Macy's, Inc. Presetation - 4/27/11 Strategic Analysts...

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