EFE-IFE - EFEMatrixforMcDonald's KeyExternalFactors...

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EFE  Matrix for McDonald's Key External Factors Weight Rating Opportunities 1 Ongoing Opportunities for expansion 0.20 1 2 Weak Dollar, Benefits overseas sales 0.10 2 3 0.10 3 4 Altering policies to improve company's image 0.05 4 5 Innovation process to bring new products to market 0.10 4 Threats 1 Currency risk adversely affecting MCD without prior notice 0.05 2 2 0.10 4 3 0.05 3 4 0.10 3 5 0.15 4 1.00 Low interest rates (6% on both short and log-term debt)  provide inexpensive  capital growth Health regulation on processing of food and/or overall nutrition content  requirments Increased antiglobalization and environmental activists               -> possibility of  the incurring legislative costs Competitor, SBUX, has brand recognition in specialty coffee and has a  competitive gross margin 54.25% to battle MCD expansion into the industry Increased health awareness: Leading to declining sales (University study: 
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This note was uploaded on 04/26/2011 for the course BUSINESS A 00 taught by Professor Misc during the Spring '11 term at Saint Louis.

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EFE-IFE - EFEMatrixforMcDonald's KeyExternalFactors...

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