EXAM ONE REVIEW SHEET (CHAPTERS 1-5, 12, Fall2009)

EXAM ONE REVIEW SHEET (CHAPTERS 1-5, 12, Fall2009) - PRAD...

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PRAD 255: PUBLIC RELATIONS College of Communication, DePaul University Dr. Sora Kim Fall 2009 EXAM ONE REVIEW GUIDE: CHAPTERS 1-5, 12 EXAM: Wednesday, October 14th, 2009, 2:40 PM ~ 4:10 PM ( Please don’t forget a pencil and your DePaul ID) Exam format: 50 multiple-choice and true/false questions developed from lectures, examples during class, videos, textbook, outside sources used during class, and integration questions that are combination of information from different sources. Review what the text and your lecture notes say about each of the following. Simply knowing the definition is not adequate; know the context in which they are discussed and how they are applied. I am providing this list to help you study, not to walk you through exactly what each bullet point means in relation to how you will see it on the exam. Of course, you can always ask me questions about the course. Please feel free to contact me in person or via email if you need help studying. Chapter One: What is Public Relations? General public relations data such as number of practitioners, nationwide & worldwide, number of university programs, annual expenditures on public relations (is it growing?). Definition of Public Relations Components/functions of public relations – what is public relations and all the different types of public relations work (e.g., community relations, counseling, issues management, crisis communication, etc.). Words that would have to be included in any almost anyone’s definition of public relations.
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This note was uploaded on 04/26/2011 for the course PRAD 225 taught by Professor Kim during the Fall '09 term at DePaul.

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EXAM ONE REVIEW SHEET (CHAPTERS 1-5, 12, Fall2009) - PRAD...

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