Exam TWO reveiw sheet (Chs6-11&CulturalDiversity)_Fall2009

Exam TWO reveiw sheet (Chs6-11&CulturalDiversity)_Fall2009

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PRAD 255: PUBLIC RELATIONS College of Communication, DePaul University Dr. Sora Kim Fall 2009 EXAM TWO REVIEW GUIDE: CHAPTERS 6~11 plus Cultural Diversity Lecture Final Exam : Monday, Nov. 16 2009, 2:40PM~ 4:10 PM , Levan 504 ( Please don’t forget a pencil, scantron, and your DePaul ID) Exam format: 50 multiple-choice and true/false questions developed from lectures, examples during class, videos, textbook, outside sources used during class, and integration questions that are combination of information from different sources. Review what the text and your lecture notes say about each of the following. Simply knowing the definition is not adequate; know the context in which they are discussed and how they are applied. I am providing this list to help you study, not to walk you through exactly what each bullet point means in relation to how you will see it on the exam. Of course, you can always ask me questions about the course. Please feel free to contact me in person or via email if you need help studying Lecture: Cultural Tolerance & Diversity in PR: Definitions of multiculturalism and ethnocentrism Two forms of ethnocentrism (naïve form vs. complex form) Basic principles of international public relations Importance of cultural sensitivity Chapter 6: Program Planning What are the elements of a public relations campaign, and have a thorough understanding of each element . o Situation – what does the situational analysis help us to do in a public relations campaign, what are the three types of situations. o Objectives – what is an objective, what are its characteristics (specific, measurable, achievable, etc.), how are they incorporated into a plan, types of objectives. o
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This note was uploaded on 04/26/2011 for the course PRAD 225 taught by Professor Kim during the Fall '09 term at DePaul.

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Exam TWO reveiw sheet (Chs6-11&CulturalDiversity)_Fall2009

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