PR/AD255 : Fall 2009
Public Relations Principles
Sora Kim, Ph.D.
Assistant Professor, College of Communication
Loop Office: 14E Jackson Blvd. 18
Lincoln Park Office: SAC587
CLASS LOCATION & TIME:
Levan Center 504, M/W, 2:40 PM~4:10 PM
Mondays 4:10PM~5:50PM, or by appointment
The purpose of the Public Relations Principles course is to provide a general overview of the
practices of public relations and to provide exposure to a number of selected topics in the field
of public relations such as history, law, ethics, and the international nature of public relations.
This will serve as an introductory course for pursuing the major. The course will provide a
comprehensive understanding of public relations’ role in organizations and society; how public
relations has been developed as a discipline; and the contemporary roles of public relations in
organizations and society. Basic public relations principles and theories will be examined in
addition to applied perspectives. Students will discuss public relations issues and trends as well
as international and ethical considerations involved in the practice of public relations. Students
will be encouraged to think more broadly considering the globalized communication function of
public relations and having their own ideas about public relations through the discussion of
misunderstandings and misperceptions about the field of public relations.
Wilcox, D. L., Cameron, G. T., Ault, P. H., & Agee, W. K. (2005).
Public relations: Strategies
edition or new 9
edition). Boston, MA: Allyn and Bacon.
Specific Course Objectives
To gain a historical perspective of the public relations discipline
To gain an understanding of the theories, principles, and practice in public relations
To gain international perspectives for the practice of public relations
To evaluate the role and functions of public relations in organizations in order to serve
different goals of the organizations
To understand the goal, research, development, implementation, and evaluation of
To gain insight into certain roles of the career