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Unformatted text preview: PRAD 256: Writing for Public Relations and Advertising Spring 2010 Tuesday: 5:45 9:00 p.m. DePaul Center C106B Loop Campus Instructor: John Branham, Adjunct Professor (773.520.0100 or firstname.lastname@example.org ) Office Hours: Tuesday 4:45-5:45 p.m. and by appointment Course Overview and Purpose This class provides students the opportunity to apply Public Relations/Advertising theories and principles to the development of media materials. The course familiarizes students with various forms of persuasive writing and requires them to develop a writing portfolio that demonstrates their ability to write for diverse audiences. Course Learning Objectives At the completion of this course, students will be able to: understand the importance of good writing in public relations and advertising build message platforms for different audiences to communicate different messages analyze current media to determine messages within mainstream media to help direct message and tone of public relations and advertising campaigns. draft, edit, and finalize press materials and other media kit components. prepare creative briefs to help drive creation of advertising campaign components. draft advertising copy for various mediums and prepare storyboards and scripts to communicate the advertisement to your publics. deliver presentations of public relations and advertising copy. compile components of advertising and public relations campaign book for presentation, including news media kits, press releases, story boards, radio announcements, speeches, video scripts and more. Required Texts Strategic Writing: Multimedia Writing for Public Relations, Advertising and More 2 nd Edition, by Charles Marsh, David Guth, and Bonnie Poovey Short, Pearson Publishing, 2008. Supplemental materials/readings posted to BlackBoard. Course Policies In order to learn, you must show up for class on time and put in your best effort. More than two (2) unexcused absences will reduce your final grade by a full letter grade (and a half letter grade for each additional absence). More than four (4) absences will result in failure of the class. A pattern of showing up late will also result in a lower grade. Attendance is mandatory on April 27 and June 8 for the midterm and final exams. Absences throughout the course are excused only for documented medical or family emergencies If you cant be at a class, be sure to check with a classmate. The class schedule and material is only a guide. There will be changes, deletions and additional exercises from time to time. You may not know about them if you are absent. Please do not be late, but dont be afraid to come to class late if something unusual has happened. You will benefit, even if only for part of the class....
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This note was uploaded on 04/26/2011 for the course PRAD 256 taught by Professor Branham during the Spring '10 term at DePaul.
- Spring '10