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Unformatted text preview: College of Communication, DePaul University Integrated Communication Campaigns PRAD 339 Spring 2011 Integrated Communication Campaigns PRAD 339 Mon & Wed 3:10 - 4:40 p.m. in 14 E. Jackson Room 1128 (Loop Campus) Instructor: Dr. Shu-Chuan (Kelly) Chu Office: 14 E. Jackson, Room 1825 (Loop Campus) Email: SCHU7@depaul.edu Phone: (312) 362-7929 Mailing Address: 1 E. Jackson Chicago, IL 60604 Office Hours: 1:00 3:00 p.m. Monday (or by appointment) Course Website: All course info on D2L: https://d2l.depaul.edu/d2l/orgtools/CAS/Default.aspx DESCRIPTION/OBJECTIVES This is the capstone course of your advertising and public relations education. It requires you to integrate all the pieces of your advertising and public relations education and experience together to solve marketing communications problems and to develop effective integrated communication campaigns. The primary objectives are for you to increase your understanding of the marketing communications process, to sharpen the skills necessary for any practitioner, to improve your professionalism, to have some fun practicing all youve spent the past few years preparing to do, and to provide you with hands on opportunities to develop integrated communication campaigns. Its a strategic communication campaign planning, management, and execution course that approximates an agency-client work situation. Thus, you are required to perform work as members of an agency team. Specific objectives include, but not limited to: 1. To provide a common framework for integrated communication campaign development 2. To enhance students ability to gather and analyze information about industry trends to assist in the development of effective integrated communication campaigns 3. To offer opportunities for students to work with real-world clients in the development and presentation of proposed integrated communication campaigns COURSE PREREQUISTIES : PRAD 244 or PRAD 255 1 College of Communication, DePaul University Integrated Communication Campaigns PRAD 339 Spring 2011 TEXTBOOKS Clow, Kenneth E. and Donald E. Baack (2010). Integrated Advertising, Promotion and Marketing Communications (4 th edition), Prentice Hall. Required Parente, Donald (2006). Advertising Campaign Strategy: A Guide to Marketing Communication Plans (4 th edition), Thomson South-Western. Optional ATTENDANCE/PARTICIPATION You are expected to be in all class meetings on time, to be prepared and attentive, and to participate. Attendance will not be taken each day. It is the responsibility of each student to be responsible for ensuring his or her own attendance in the class. I will keep track of the frequency responsible for ensuring his or her own attendance in the class....
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This note was uploaded on 04/26/2011 for the course PRAD 339 taught by Professor Chu during the Spring '11 term at DePaul.
- Spring '11