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Ethics Syllabus - Winter2011 - Whalen

Ethics Syllabus - Winter2011 - Whalen - Updated PRAD 334...

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Updated 12/30/10 PRAD 334: Ethics in Advertising & Public Relations Winter Quarter - 2011 Time: Tues., 2:40 to 4:10 p.m. Class Location: Lincoln Park Campus - Room 504 in Levan Center Instructor: Patricia Whalen Loop Office: 14 E. Jackson, #1832 Mobile phone: 847-507-0626 Office phone: 312-362-7992 E-mail: [email protected] LPC Office Hours: Tu/Th 1:00 – 2:30 p.m. and by appointment (Office will be in the College of Communication faculty offices on the 5 th floor of SAC.) COURSE OVERVIEW This course provides students with an essential framework for professional ethical decision-making in the context of the news media, public relations and advertising. A foundation in ethical theory and a discussion of various professional codes of ethics will provide the basis for analysis of classic, recent and current case studies. The class is highly participatory; students will grapple with complex issues without obvious, clear-cut resolutions. In the process, they will explore and clarify their personal-professional values, and confront challenges to pre-conceived notions and simplistic solutions. The goal is to begin to develop a personal framework of professional integrity and a moral compass in the practice of public relations and advertising. Major topics to be explored include: Personal values and professional integrity, moral reasoning, deontological, utilitarianism, ethical frameworks, professional codes of ethics, socially responsible leadership, enlightened self-interest, corporate social responsibility (CSR), academic social responsibility, global citizenship, sustainability, social justice and the ethics of persuasion. TEXTS & READINGS We will use one textbook in the class as well as regularly assigned articles posted on D2L or Delicious. PLEASE COMPLETE ALL ASSIGNED READINGS PRIOR TO THE START OF EACH CLASS. Media Ethics: Cases and Moral Reasoning, 8 th edition . ISBN: 0-205-57970-1. Authors: Christians, C.C., Fackler, F.M., Rotzoll, K., McKee, K., & Woods, R.H. Boston: Allyn & Bacon, Pearson Education, Inc. (While other editions of this book exist, quiz questions will come from this edition.) We will also use the accompanying website: www.ablongman.com/christians8e D2L I will use the class D2L site as the primary method of communication with you. It is your responsibility to update Campus Connection with your correct email address. In-class assignments, PowerPoint lectures, readings and other relevant material will be posted there. Please become familiar with the site and check it often. Not all classes will have PowerPoint slides, but when there are some, they will be posted there – usually before class, but sometime after class. 1
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LEARNING OUTCOMES AND COURSE OBJECTIVES: By the end of the quarter, you should be able to: Confront the complexity of ethical issues in communications without expecting quick, simplistic answers.
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