loblaws case

loblaws case - [Q3] Costco and Wal-Mart have entered the...

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Brittney Acevedo Loblaws Case Memo [Q1] What were the consumers’ unmet needs? o The customers have limited time. o Consumers are becoming concerned with the environment and staying healthy. [Q2] How did Loblaws satisfy the needs? o Loblaws brings you in with its one-stop shopping. o It has the normal grocery store products but it also has dry-cleaners, beer and liquor stores, coffee shops, in-store pharmacies, and more. o In order to satisfy the unmet need of staying healthy they created a “blue line”. o The “blue line” is safe and tasty it’s almost too good to be true.
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Unformatted text preview: [Q3] Costco and Wal-Mart have entered the Canadian market. What kind of advice or suggestions would you give those US retailers who should compete against Loblaws? o Loblaws has poor management and is overwhelmed so Costco and Wal-Mart should give up on differentiation and focus on the better products, the ones that sell more. o Loblaws also has a free rider problem. Everyone enjoys the services they provide but they go to another store to shop. Costco and Wal-Mart should take advantage of that weakness and make it an opportunity for them....
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This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..

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