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Unformatted text preview: [Q3] Lets assume that you are an employee of Burger King. Now you are assigned to develop an advertising campaign for a specific ethnic group (e.g., Asian American, European American, Hispanic American, Jewish American, etc.). Choose one group whose culture you are familiar with and develop a story/synopsis for 1 minute Thanksgiving advertising program. o For the Asian American culture during Thanksgiving you would change the traditional turkey into Peking duck, since duck is a traditional autumnal poultry. As side dishes you can serve fried rice or pad Thai along with the stuffing. And on the dessert menu you can put on Sangkaya Fak Thong or Thai Pumpkin Custard....
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This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..
- Spring '11