Unformatted text preview: (i.e., 4P’s) o Price- $.15-$22.99 o Product- they doubled the number of holiday themed cards available on their website. o Promotion- the company provided a direct-mail service that addresses and sends its customers’ Christmas cards. o Placement- online • [Q3] Do you have any suggestion for Shutterfly to increase their future sales? o They should have the prints sent to a store near your home so you can pick up the prints an hour or two after you order them....
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- Spring '11