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Unformatted text preview: Instant will save them about “11 hours a second.” “To make predictions Google relies on search trends, like words that are often searched, were recently popular or were searched nearby.” Google also filters for violence, hate and pornography so nothing offense comes into the search engine. Some of the marketing issues addressed are: 1) Competitive forces- Advertisers have to compete on the most common terms which cause a bidding war which increases prices. 2) Technological forces- The new technology that predicts what you are going to search not only saves time but also gives you results that are more useful....
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This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..
- Spring '11