mkt hw - the third channel 10 Intensive distribution is...

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Brittney Acevedo Professor Kohl Pg 425-426 5. A marketing channel is a group of individuals and organizations that direct the flow of products from producers to consumers. The first channel is from producer to consumer. The second channel is producer to retailer to consumer. The third channel is producer wholesalers to retailer to consumer. The fourth channel is producer to agent or brokers to wholesalers to retailers to consumers. New automobiles are most likely to be distributed through the second channel. Saltine crackers would be distributed the fourth channel. To cut your own Christmas trees would be using the first marketing channel. New textbooks would use the second channel while sofas would use the third channel. Soft drinks such as soda would use
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Unformatted text preview: the third channel. 10. Intensive distribution is using all available outlets to distribute a product. Intensive distribution is appropriate for convenience products such as bread, chewing gum and soft drinks. Selective distribution is using only some available outlets to distribute a product. Selective distribution is appropriate for shopping products such as televisions, stereos and home computers. Exclusive distribution is using a single outlet in a fairly large geographic area to distribute a product. Exclusive distribution is suitable for products purchased infrequently, consumed over a long period of time, or requiring service or information to fit them to buyers’ needs....
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This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..

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