Unformatted text preview: the third channel. 10. Intensive distribution is using all available outlets to distribute a product. Intensive distribution is appropriate for convenience products such as bread, chewing gum and soft drinks. Selective distribution is using only some available outlets to distribute a product. Selective distribution is appropriate for shopping products such as televisions, stereos and home computers. Exclusive distribution is using a single outlet in a fairly large geographic area to distribute a product. Exclusive distribution is suitable for products purchased infrequently, consumed over a long period of time, or requiring service or information to fit them to buyers’ needs....
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This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..
- Spring '11