This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Promotion. We are committed to improving our operations and enhancing our customers' experience. McDonalds using the marketing mix in their mission statement. Their mission is to be exceptional in all four aspects of the marketing mix and they even added a fifth qualification of caring for the customers....
View Full Document
This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..
- Spring '11