mkt mission statement

mkt mission statement - Promotion. We are committed to...

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Brittney Acevedo Marketing 11 McDonald’s mission statement: McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and
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Unformatted text preview: Promotion. We are committed to improving our operations and enhancing our customers' experience. McDonalds using the marketing mix in their mission statement. Their mission is to be exceptional in all four aspects of the marketing mix and they even added a fifth qualification of caring for the customers....
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This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..

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