mkt pr - brothers can sponsor a harry potter party to get...

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Brittney Acevedo Professor Kohl Pg. 544 1. Public relations are a broad set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders. Scholastic should get some publicity through either a news release or a feature article in a popular magazine or newspaper. 2. Event sponsorship is when a company pays for part or all of a special event. Warner
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Unformatted text preview: brothers can sponsor a harry potter party to get more people to buy the books or get more people to see the upcoming movies 3. Online marketing communications can help drive sales of harry potter books by having games and newsletters to get fans aware and excited for future books. They can also give information about where and when to get the new Harry Potter books faster and easier....
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This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..

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