This preview shows page 1. Sign up to view the full content.
Unformatted text preview: 3. Its important for PETCO to train all of its employees to understand and implement its ethical policies because a single negative incident can influence customers perceptions of a firms image and reputation instantly and potentially for years afterwards....
View Full Document
This note was uploaded on 04/06/2011 for the course MKT 14 taught by Professor Shin during the Spring '11 term at Long Island U..
- Spring '11