Target+Audience+Definition

Target+Audience+Definition - Choosing the target audience...

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Click to edit Master subtitle style 4/25/11 Defining the Target Audience
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4/25/11 Target Audience is the primary customer Choosing the target audience: Size Potential How they feel about the brand Who are the competitors and are their targets the same or different…implications Who are they
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4/25/11 Know the Target Audience Truly understand who they are How they think Where the product fits in their lives Why and when they want/use the product What is going on in their lives Using this information, define Who they are
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4/25/11
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4/25/11 The primary target audience is Moms in heavy using Chef households Households with kids represent 33% of the households and 60% of Chef’s volume . % of Volume % of Population Index HH w/Kids 60% 33% 180 18-34 no kids 9% 10% 88 35-54 no kids 14% 20% 71 55+ no kids 15% 35% 45 Penetration in Households with kids is 40% higher for Chef and the Category. Mom influences 79% of the canned pasta purchase decision
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Target+Audience+Definition - Choosing the target audience...

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