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Unformatted text preview: 1 Cultural Psychology April 5th, 2011 How is Culture measured? As an individual orientation Scale measures As a context Chronic/Culture-level Situational As a category National, social, regional categories (1) I enjoy being unique and different from others in many respects. (2) Even when I strongly disagree with group members, I avoid an argument. (3) I have respect for the authority Fgures with whom I interact. (4) I respect people who are modest about themselves. (5) I will sacriFce my self interest for the beneFt of the group I am in. (6) I'd rather say "No" directly, than risk being misunderstood. (7) Having a lively imagination is important to me. (8) I should take into consideration my parent's advice when making education/ career plans. (9) I prefer to be direct and forthright when dealing with people I've just met. (10) I am comfortable with being singled out for praise or rewards. Cross-Cultural Comparisons Using Survey Methods Translation Reference group effect Response pattern Translation Language Back-translation method Situation Cultural relevance of a situation Samples Comparability of samples Procedure Cultural equivalence of procedure Reference Group Effect The confounding role of context in comparisons of mean questionnaire responses across different groups A problem with value scale method 2 Person A In Culture A Person B In Culture B (1) I enjoy being unique and different from others in many respects....
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This note was uploaded on 04/25/2011 for the course PSY 154 taught by Professor Kim during the Spring '11 term at UCSB.
- Spring '11