StudentGradebookExamView.ed

StudentGradebookExamView.ed - Grading Summary These are the...

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Grading Summary These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. Date Taken: 4/14/2011 Time Spent: 1 h , 15 min , 18 secs Points Received: 60 / 80 (75%) Question Type: # Of Questions : # Correct: Multiple Choice 20 15 Grade Details 1 . Question : _____ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits. Student Answer : Opportunity cost Marketing utility Market quality Satisfaction percentage Customer value Points Received: 4 of 4 Comments : 2Question The marketing concept involves:
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. : Student Answer : focusing on customers' wants and needs so that the organization can distinguish its product (or products) from competitors' products satisfying management's needs and wants with the idea of maximizing profits in the short run selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used selling as much as possible under the assumption consumers will buy more at lower prices focusing on production in order to increase product quality and lower prices Points Received: 4 of 4 Comments : 3 . Question : Market-oriented firms primarily focus their efforts upon: Student Answer : improving the technological skills and competitive advantages of the firm satisfying the organization's needs for low overhead achieving the company's societal responsibilities inexpensively distributing goods and services satisfying the wants and needs of their customers Points 4 of 4
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Comments : 4 . Question
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StudentGradebookExamView.ed - Grading Summary These are the...

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