SPM 240 Final - Strategic Sport Communication 1 Strategic...

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Strategic Sport Communication 1 Strategic Sport Communication Chayla Smith Axia College
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Strategic Sport Communication 2 The sport leagues that I will compare are the National Basketball Association (NBA) and the Street Basketball Association (SBA). These are two completely different organizations as even though they are both basketball related, the rules and fan base is completely different. Intrapersonal communication is the same within both of these organizations. Intrapersonal communication is what a person says to himself and the things that run through our minds (Pedersen, P., Miloch, K., & Laucella, P.,2007). In both the NBA and SBA the athletes are the “cream of the crop” in their respective sports. Both sides would have very high standards for themselves and always talk themselves into working harder and smarter and being the best and standing out and being in the best shape possible and pushing limits. This communication happens daily and many times throughout the day. This is what gives a person the drive and will to push harder than anyone else. This is what helps them beat the competition. An example would be after a long day of practice and media appearances and other commitments a player is tired. Most people would go to bed. The intrapersonal communication would tell the player
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This note was uploaded on 04/26/2011 for the course MAC 1106 taught by Professor Petruska during the Spring '08 term at Pensacola Junior College.

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SPM 240 Final - Strategic Sport Communication 1 Strategic...

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