brand equity - Brand Equity Brand is a name, symbol to...

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Brand Equity Brand is a name, symbol to identify the goods or service of one seller and to different them from competitors. Brand equity is the added value on products and services. 1. Brand equity is intangible. It will change as the market changes. It could be positive assets or negative assets. 2. The core of band equity is the brand name or the symbol. 3. Brand equity will affect consumer behavior, including buying behavior and response to marketing activities. In order to maintain or enhance brand equity, it needs advertising and marketing campaign. 4. Brand equity is attached to consumers, not to products or services. It will change due to changes in consumer brand experiences. Building Loyalty Building loyalty is building brand equity. It’s all about connecting with customers. 1. To enhance brand loyalty and win favor and trust, company should focus all activities on consumers and serve consumer needs. By giving consumer comfortable and unforgettable feeling during purchasing and applying of product
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brand equity - Brand Equity Brand is a name, symbol to...

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