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Unformatted text preview: Apple for entertainment with iTunes gift card. Starbucks Digital Network has partnership with Yahoo. The company has the opportunity to expand its global operations. Starbucks has its online community, which is a very potential marketing strategy. Threat Number of increasing competitors in the market. Strong competitively in other hard-candy brand. Cultural difference and political problems could cause the inappropriate marketing strategy or advertising in many foreign countries. Rising price of the coffee beans and other raw material. Objectives First Two Months objectives. We are aiming 75% of market awareness and 3,000 bags of sales. First-Year Objectives. We want to distribute our hard candy in grocery stores nation-wide and achieve 30% of market awareness. Second-Year Objectives. We are aiming 2% share of the U.S. hard candy market....
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This note was uploaded on 04/26/2011 for the course BUS 562 taught by Professor Mikeorck during the Fall '08 term at Florida Southern College.
- Fall '08
- Business Law