subway competitive - Subways mission is "to provide...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Subway’s mission is "to provide the tools and knowledge to allow entrepreneurs to successfully compete in the QSR industry worldwide by consistently offering value to consumers through providing great-tasting food that is good for them and made the way they like it." (Subway Resource Guide, 2006) Subway is committed to customer satisfaction through offering high quality food with exceptional service and good value. Subway knows its success depends upon the initiative it take individually and ability to work as a team, and seeks continuous improvement in all activities. (Subway Resource Guide, 2006) Subway position itself in being the healthy fast food chain by offering a variety of sandwiches. “Eat fresh” combined with customers pick bread and vegetable have always been Subway’s most competitive advantage. Subway achieves a sustainable competitive advantage by offering a low calorie, fast, fresh, healthy, and tasty food to its customers. Both delicious taste and good service are what Subway always works for its core
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

subway competitive - Subways mission is "to provide...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online