{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

16 types of strategies - Conglomerate-adding new unrelated...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
16 TYPES OF STRATEGIES Enhancing Organizational Performance Strategic Management allows organizations to be effective. The process allows proactive rather than reactive decision-making. Integration: Forward -gaining ownership or control over distributors and retailers. Backward -gaining ownership or control of suppliers. Horizontal -gaining ownership or control of competitors. Intensive: Market penetration -increase market share through greater marketing efforts Market development -intro present products/services into new geographic areas Product development - increase sales by improving present products/services Diversification: Concentric -adding new, but related products/services Horizontal -adding new, unrelated products/services for present customers
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Conglomerate-adding new, unrelated products or services Defensive: Joint venture-2 or more companies form temporary partnership to capitalize on an opportunity. Retrenchment-regroups through cost and asset reduction to reverse declining profit/sales. Divestiture-selling a division or part of an organization Liquidation-selling all assets for their tangible worth. Combination-pursuing 2 or more strategies simultaneously Michael Porter’s Generic Strategies: Cost leadership-producing standardized products at a very low cost per unit Differentiation-producing products/services considered unique for price insensitive consumers. Focus-producing products/services that fulfill needs of small groups of consumers....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern