Introduction to marketing

Introduction to marketing - Introduction to Marketing What...

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Introduction to Marketing
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What is Marketing? Defined: All steps involved in getting the product from the manufacturer to the end consumer
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Keys to Success 1. “Know your customer” ie. Customer is king 2. Differentiate yourself from the competition 3. SWOT Strength Weaknesses Opportunities Threats
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Basics of Marketing – The Marketing Mix The 4 P’s Product Price Promotion Place (distribution)
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Product What type of product/service will you be selling? Is the product a fad? Is the product an improvement to an existing product? Is the product a new idea? Packaging is extremely important because it’s the first thing the customer sees
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The type of product you are selling will impact the decisions regarding the other 3 P’s Example: A product that is a fad will be in demand for 6 months. Your advertising strategy will have to keep this in mind!
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The Product Life Cycle Introduction Promotional advertising and couponing to get consumers
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Introduction to marketing - Introduction to Marketing What...

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