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Unformatted text preview: 4. (1) In some cities, advertisers gain complete domination by buying total bus-all the inside space on a group of business. 5. (1) Disadvantages of direct-mail advertising include its lack of selectivity, exclusivity and testability. TTTTT...
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This note was uploaded on 04/27/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08