CH14 - 4. (1) In some cities, advertisers gain complete...

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CH14 1. (1) One of the benefits offered by outdoor advertising is geographic flexibility. 2. (1) One of the benefits of using transit advertising is long exposure. 3. (1) Mailing lists can be tailored to reflect customer location, demographics or psychographics.
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Unformatted text preview: 4. (1) In some cities, advertisers gain complete domination by buying total bus-all the inside space on a group of business. 5. (1) Disadvantages of direct-mail advertising include its lack of selectivity, exclusivity and testability. TTTTT...
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This note was uploaded on 04/27/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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CH14 - 4. (1) In some cities, advertisers gain complete...

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