CH15 - marketing plan. 4. (1) If the Trion Gazette has...

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CH15 1. (1) Media buyers tend to specialize in product categories rather than specific types of media. 2. (1) The structure of the advertising industry has completed changed over the last few years. 3. (1) Development of a media plan requires an entirely different process than does the development of the
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Unformatted text preview: marketing plan. 4. (1) If the Trion Gazette has 7,000 subscribers and a local grocery store pays $700 for a full-page ad in the newspaper, the CPM will equal $100 per thousand. 5. (1) GRPs are calculated by adding the ratings of several media vehicles. FTFTT answers...
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This note was uploaded on 04/27/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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CH15 - marketing plan. 4. (1) If the Trion Gazette has...

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