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Unformatted text preview: marketing plan. 4. (1) If the Trion Gazette has 7,000 subscribers and a local grocery store pays $700 for a full-page ad in the newspaper, the CPM will equal $100 per thousand. 5. (1) GRPs are calculated by adding the ratings of several media vehicles. FTFTT answers...
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This note was uploaded on 04/27/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08