CH16 - in the United States, it has not had the same effect...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CH16 1. (1) Both games and sweepstakes encourage consumption of the product by creating consumer involvement. 2. (1) One of the drawbacks to direct marketing is the fact they such efforts must often stand on their own without the content support of the media that advertising offers. 3. (1) While the boom in telecommunications and computer technology is spurring the growth of direct marketing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: in the United States, it has not had the same effect worldwide. 4. (1) The direct marketing database is a company's primary tool to initiate, build, cultivate and measure the effectiveness of its loyalty efforts. 5. (1) The trend toward self-service retailing is increasing the importance of POP material. TFFFT 3/5...
View Full Document

This note was uploaded on 04/27/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

Page1 / 2

CH16 - in the United States, it has not had the same effect...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online