This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: in the United States, it has not had the same effect worldwide. 4. (1) The direct marketing database is a company's primary tool to initiate, build, cultivate and measure the effectiveness of its loyalty efforts. 5. (1) The trend toward self-service retailing is increasing the importance of POP material. TFFFT 3/5...
View Full Document
This note was uploaded on 04/27/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08