ch 7 - (1) 1. Black Hills Distributing has just completed a...

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( 1 ) 1. Black Hills Distributing has just completed a detailed, factual study of the distribution company's current situation and how it got there. Its next step in the development of its marketing plan is to: It has just finished a situation analysis. See also Exhibit 7-1.
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( 1 ) 2. _____ is the creating, maintaining, and enhancing long-term relationships with customers and other stakeholders that result in exchanges of information and other items of mutual value. ( 1 ) 3. To influence customers' perceptions, marketers must understand that every corporate activity has a message component. ( 1 ) 4. The two substrategies of advertising strategy are the media strategy and the message strategy. They are the media strategy and the creative strategy.
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1 ) 5. The first step in traditional top-down planning is to determine specific marketing objectives. The first step is to conduct a situation analysis. ( 1
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ch 7 - (1) 1. Black Hills Distributing has just completed a...

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