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Unformatted text preview: for commercial time. 4. (1) The process of buying television advertising time is so simple that even the largest advertisers perform the task in-house. 5. (1) Audience composition is the percentage of homes with sets in use turned to a specific program. TTFFF 100%...
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This note was uploaded on 04/27/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08