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CHAPTER 12 - for commercial time 4(1 The process of buying...

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CHAPTER 12 1. (1) A major trend in radio today is the resurgence of radio networks. 2. (1) The percentage of homes in a given area that have one or more TV sets turned on at a particular time is expressed as HUT. 3. (1) Three times each years, Nielsen compiles the ratings from various markets and television stations use this information to determine how much they can charge
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Unformatted text preview: for commercial time. 4. (1) The process of buying television advertising time is so simple that even the largest advertisers perform the task in-house. 5. (1) Audience composition is the percentage of homes with sets in use turned to a specific program. TTFFF 100%...
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CHAPTER 12 - for commercial time 4(1 The process of buying...

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