CHAPTER 12 - for commercial time. 4. (1) The process of...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 12 1. (1) A major trend in radio today is the resurgence of radio networks. 2. (1) The percentage of homes in a given area that have one or more TV sets turned on at a particular time is expressed as HUT. 3. (1) Three times each years, Nielsen compiles the ratings from various markets and television stations use this information to determine how much they can charge
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: for commercial time. 4. (1) The process of buying television advertising time is so simple that even the largest advertisers perform the task in-house. 5. (1) Audience composition is the percentage of homes with sets in use turned to a specific program. TTFFF 100%...
View Full Document

This note was uploaded on 04/27/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

Page1 / 2

CHAPTER 12 - for commercial time. 4. (1) The process of...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online