quiz ch 8 - 1 According to Roger von Oech the role in the...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
1. According to Roger von Oech, the _____ role in the creative process is to overcome excuses, idea killers, setbacks, and obstacles to bring a creative concept to realization.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
( 1 ) 2. Whose role would it be to tell the creatives that their idea of using a world championship rodeo bull rider to promote an HMO is not a good idea and will probably open the agency and its client to a great deal of ridicule? The Judge evaluates the ad as to whether it will be successful. ( 1 ) 3. Who is responsible for writing the words in an ad for new campaign for Toshiba office equipment? The copywriter develops the verbal message.
Background image of page 2
1 ) 4. The _____ component of the message strategy would include budgets, scheduling limitations, and mandatories. ( 0 ) 5. When the agency presents the ad concept, the client assumes the role of the Warrior. Upon presentation, the client assumes the role of the Judge. ( 1 ) 6. Which of the following colors is seen as the symbol of health and freshness? See Commercial Break 8-A:
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 5

quiz ch 8 - 1 According to Roger von Oech the role in the...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online