Quiz[1] - 1 W hen backed by buying power wants...

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1. When backed by buying power, wants become ________. (Points: 3) social needs demands physical needs self-esteem needs exchanges 2. Which of the following is an example of a type of market offering? (Points: 3) persons ideas information experiences all of these 3. Which of the following is the most likely result of a marketing strategy that attempts to serve all customers? (Points: 3)
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All customers will be delighted. Customer-perceived value will be increased. Customer evangelists will become unpaid salespersons for the service or product. Few customers will be satisfied. The company will likely need to follow up with a demarketing campaign. 4. To capture the full essence of customer relationship management, which of the following should a marketing manager take into consideration? (Points: 3) owning customers for life capturing a customer's lifetime value building overall customer equity creating a sense of community surrounding a brand all of these 5. The Niketown running club that organizes twice weekly evening runs for Nike customers is an example of a ________. (Points: 3) frequency marketing program basic customer relationship
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club marketing program consumer-generated marketing program structural benefit provided for top customers 6. You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your
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