assignment directions - MT219: Marketing Unit 2 Assignment...

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Unit 2 MT219: Marketing 1 Assignment Checklist: Assignment, Unit 2. Requested information 1-3. Make sure to address the following in your Assignment: Identify which forces from the marketing environment impact TOMS Shoes Describe how the six factors in the microenvironment impact the way TOMS Shoes operates. Describe how the six factors in the macroenvironment impact the way TOMS Shoes operates 1. Provide a cover slide with your name and the assignment information. 2. Provide a group of slides for each of the actors in TOMS Shoes’ microenvironment, except for TOMS Shoes itself . Each slide should have the actor in the microenvironment and provide bulleted items that describe the ways that the actor impacts the development of the marketing strategy. If an actor does not impact TOMS Shoes marketing strategy, you would provide a slide that notes that also and why it does not. Ideally, you would have one slide for each of the actors, but a second slide may be necessary if an individual microenvironment actor has a large number of impacts.
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This note was uploaded on 04/27/2011 for the course MARKETING AB219 taught by Professor N/a during the Winter '11 term at Kaplan University.

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assignment directions - MT219: Marketing Unit 2 Assignment...

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