Unit 2 assignment - Robinson, 2005) TOMS Shoes 4/27/11 New...

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Click to edit Master subtitle style 4/27/11 TOMS Shoes
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4/27/11 Microenvironment TOMS Shoes  Ø Product Ø Price  Ø Place Ø Promotion  (Ferguson , 1995)
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4/27/11 Product Sale of shoes on internet Sales only through the click model Charity of equal number of pairs of  shoes as sold TOMS Shoes 
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4/27/11 Price It is priced competitively Value based pricing TOMS Shoes 
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4/27/11 Promotion Promoted based on the concept of  charity  Promotion through online media only TOMS Shoes 
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4/27/11 Place Distribution is done through logistics  and supply chain which is managed on a  global platform Sales is done only on the online  platform TOMS Shoes 
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4/27/11 Macroenvironment TOMS Shoes  Ø Competition Ø New entrants Ø Suppliers Ø Customers Ø Substitutes
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4/27/11 Competition It faces competition from several online  sellers It’s distinction and differentiation helps 
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Unformatted text preview: Robinson, 2005) TOMS Shoes 4/27/11 New Entrants There is not a big threat form new entrants as it is a well established business TOMS Shoes 4/27/11 Suppliers The suppliers are located in different parts of the world Suppliers play an important role in logistics management TOMS Shoes 4/27/11 Buyers/Customers Customers are extremely important They help sustain the business They help sustain the profitability TOMS Shoes 4/27/11 Substitutes Shoe Stores TOMS Shoes 4/27/11 References TOMS Shoes Ferguson, J. (1995). Marketing and promotion strategy a practical guide. Thomas Telford publications Kotler, P. & Keller, K. (2006). Marketing Management. Delhi: Pearson Prentice Hall Pearce, J. & Robinson, R. (2005). Strategic management: Formulation, implementation and...
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This note was uploaded on 04/27/2011 for the course MARKETING AB219 taught by Professor N/a during the Winter '11 term at Kaplan University.

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Unit 2 assignment - Robinson, 2005) TOMS Shoes 4/27/11 New...

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