Unit 4 Assignment- Umpqua Bank Template

Unit 4 Assignment- - Considerations Checklist and Template for Umpqua Bank Assignment NOTE This assignment must be completed in Microsoft Word

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Considerations, Checklist and Template for Umpqua Bank Assignment NOTE: This assignment must be completed in Microsoft Word. Umpqua Bank has banking locations in Oregon, Washington and California. They have a unique customer service philosophy that the video for the assignment goes into. They have developed many ways to make a person’s banking experience more enjoyable and value-based. Their website also has some attributes that are different for the typical bank website. You can check it out at www.umpquabank.com . This Assignment looks at how Umpqua impacts the consumer buying process and their ability to deliver exceptional service. Question 1 This question looks at the characteristics that influence consumer behavior. To help you with this question, you should look at figure 5.2 in your text. The text explains all of the characteristics contained in the figure. There are characteristics that impact a customer becoming a customer of the bank. Not every person is going to see Umpqua Bank as a place they want to do business with. In your response, you should identify those characteristics that would impact the decision on whether to become a customer or not. Question 2 This question looks at the steps in the consumer buying decision process and asks you about the steps that a consumer would go through in becoming a customer. You should refer
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This note was uploaded on 04/27/2011 for the course MARKETING AB219 taught by Professor N/a during the Winter '11 term at Kaplan University.

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Unit 4 Assignment- - Considerations Checklist and Template for Umpqua Bank Assignment NOTE This assignment must be completed in Microsoft Word

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