Unit 6 MT219: Marketing 1 To complete this Research Project you need to download the required Word template from the Assignment page in your course and follow the process in the Word document to devise at least three target segments for your brand. Once you have done that, you will position your brand. The Word template follows the segmentation process in Chapter 6 of your e-text (“Customer-Driven Marketing Strategy: Creating Value for Target Customer”), so you might want to review the parts that discuss the segmentation and positioning processes. Be as clear and as concise as possible. There are probably many ideas you will have about how to segment and position your brand. It is helpful to realize that marketers often have many segments they can market to and several ways of positioning a product, but must choose the most profitable segments and the best positioning strategy possible. Remember: target segments are often made up of multiple segmentation variables and may also combine
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