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Template - TARGETINGyourMARKET: Step1: EnterYourBrand STEP2:

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Segmentation Analysis TARGETING your MARKET: Use the five steps below to examine your target segments and  then classify your brand’s position. Step 1: Name the brand you chose in the Unit 2 Discussion ---------- Enter Your Brand: STEP 2: List and explain which specific segmentation variables of the four segmentation  categories shown below should be used (location, age, gender, or rate of usage for examples see  Table 6.1 in Chapter 6 reading) You may not have variables in all the represented categories.  Provide the variables used and explain why you believe they should be used-----------------> Demographic Variables: Geographic Variables:  Psychographic Variables:  Behavioral Variables: STEP 3: From the variables you selected in Step 2, devise at least three appropriate Market  Segment Profiles for your brand which describes what your potential customers have in  common within each segment. Remember: target segments are often made up of multiple 
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