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Unformatted text preview: Segmentation Analysis TARGETING your MARKET: Use the five steps below to examine your target segments and then classify your brands position. Step 1: Name the brand you chose in the Unit 2 Discussion ---------- Enter Your Brand: STEP 2: List and explain which specific segmentation variables of the four segmentation categories shown below should be used (location, age, gender, or rate of usage for examples see Table 6.1 in Chapter 6 reading) You may not have variables in all the represented categories. Provide the variables used and explain why you believe they should be used-----------------> Demographic Variables: Geographic Variables: Psychographic Variables: Behavioral Variables: STEP 3: From the variables you selected in Step 2, devise at least three appropriate Market Segment Profiles for your brand which describes what your potential customers have in...
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This note was uploaded on 04/27/2011 for the course MARKETING AB219 taught by Professor N/a during the Winter '11 term at Kaplan University.
- Winter '11