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Unformatted text preview: chance to view actual print ads and television commercials for some great old campaigns. Enjoy! After you have browsed the website or thought of some ads you have seen, please respond to the following: Developing your response: Question: For you, what are the ingredients that contribute to a great advertising campaign? As a first step, identify ads that resonate with you on an emotional level. Consider why that might be. Then consider what the objective of the advertiser was. What do you think they were trying to achieve? Who was the target audience for the product? In your discussion post, consider elements such as humor and relevance, as well as the media in which the ad(s) run. Use specific examples to back up your opinion....
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This note was uploaded on 04/27/2011 for the course MARKETING AB219 taught by Professor N/a during the Winter '11 term at Kaplan University.
- Winter '11