marketing - chance to view actual print ads and television...

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Advertising is a part of our daily lives. Every human being in America is exposed to approximately 1000 messages every day, most of which are ignored. Sometimes, however, advertisements succeed in informing, persuading and ever entertaining us. Other times, advertising is boring or even offensive, but it cannot be totally avoided. Done correctly, advertising creates positive images for the organizations and provides useful and even necessary information for consumers. Think about the advertising you have seen and consider examples of advertising that you have either enjoyed or disliked. Try to understand why that was the case. If you need some ideas to do this, go to http://www.adslogans.co.uk/hof/hofindx3.html .This website, based in the United Kingdom, will not only list slogans, but you will also have a
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Unformatted text preview: chance to view actual print ads and television commercials for some great old campaigns. Enjoy! After you have browsed the website or thought of some ads you have seen, please respond to the following: Developing your response: Question: For you, what are the ingredients that contribute to a great advertising campaign? As a first step, identify ads that resonate with you on an emotional level. Consider why that might be. Then consider what the objective of the advertiser was. What do you think they were trying to achieve? Who was the target audience for the product? In your discussion post, consider elements such as humor and relevance, as well as the media in which the ad(s) run. Use specific examples to back up your opinion....
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This note was uploaded on 04/27/2011 for the course MARKETING AB219 taught by Professor N/a during the Winter '11 term at Kaplan University.

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marketing - chance to view actual print ads and television...

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