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Discussion - other promotions you might have seen from the...

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People are increasingly making major purchases online. Computers are no exception. A number of computer brands are available online. Each one is competing not only with other online computer sellers, but also have stiff competition from the traditional or “brick and mortar” retailers who offer computers for sale. In this discussion, we will look at three online computer vendors and compare what they offer. Go to the following three websites: Dell ( www.dell.com ) Hewlett-Packard ( www.hpshopping.com ) Apple ( www.apple.com ) Compare the competitors' product offerings, price, and website ease of navigation, appeal, and use. Evaluate them for how well they promote their products online only and not based on any
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Unformatted text preview: other promotions you might have seen from the companies elsewhere. After you have looked over the available computers on the three websites and compared them, answer the following: Developing your response: • In your opinion, which website does the best job of promoting their products to the online purchaser? Why? • Is the computer manufacturer that you selected as being best at promoting the product the same company you would buy from if you had to buy a computer? Why or why not? • In your response make sure to provide a consideration of how well each web site is able to provide value to the customer and in making sure that critical aspects of the entire marketing mix are addressed....
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